I looked up the circulation figures for the daily newspapers in the UK and then added up the numbers according to party affiliation. I know there is an assumption here that newspapers are not free from the taint of political bias, but recent and well attested stories about instructions from Rupert Murdoch and the Barclay Brothers about direction of support in the titles they control make their bias very obvious.
Firstly, here are the figures, derived from Wikipedia:
Title | 2015[7] | 2014[8] | 2013[9] | 2012[10] | 2011[11] | 2010[12][13] |
The Sun | 1,978,702 | 2,213,659 | 2,409,811 | 2,582,301 | 3,001,822 | 3,006,565 |
Daily Mail | 1,688,727 | 1,780,565 | 1,863,151 | 1,945,496 | 2,136,568 | 2,120,347 |
Daily Mirror | 992,235 | 992,256 | 1,058,488 | 1,102,810 | 1,194,097 | 1,218,425 |
Evening Standard | TBA | 805,309[14] | 695,645[15] | 699,368[16] | 704,008[17] | 601,960[18] |
Daily Telegraph | 494,675 | 544,546 | 555,817 | 578,774 | 651,184 | 691,128 |
Daily Express | 457,914 | 500,473 | 529,648 | 577,543 | 639,875 | 674,640 |
Daily Star | 425,246 | 489,067 | 535,957 | 617,082 | 734,311 | 779,376 |
The Times | 396,621 | 384,304 | 399,339 | 397,549 | 457,250 | 508,250 |
i | 280,351 | 298,266 | 293,946 | 264,432 | 133,472 | N/A |
Financial Times | 219,444 | 234,193 | 275,375 | 316,493 | 383,067 | 390,315 |
Daily Record | 203,725 | 227,639 | 251,535 | 291,825 | 306,872 | 323,831 |
The Guardian | 185,429 | 207,958 | 204,440 | 215,988 | 279,308 | 302,285 |
The Independent | 61,338 | 66,576 | 76,802 | 105,160 | 185,035 | 185,815 |
In total, that makes the numbers as follows:
Conservative supporting publications are: The Sun, The Times, The Telegraph, the Daily Mail and the Evening Standard.
The Daily Mirror is the only newspaper which openly supports Labour.
Richard Desmond set his titles, The Daily Express and The Star to support UKIP.
The Guardian was traditionally a Liberal newspaper, but takes an independent line, as do The Independent the i, and the Financial Times.
Conservative | 5,358,725 |
Labour | 992,235 |
UKIP | 883,160 |
Non-aligned | 746,562 |
In comparison, for every Mirror (Labour) reader there are 5.4 readers possibly being influenced by the Conservative press.
UKIP are only marginally behind Labour and all are ahead of the non-aligned newspapers.
The only daily newspaper that might be considered to be left of centre, The Guardian, has a circulation of just 185,429.
So, in context of left / centre / right wing:
Right | 6,241,885 |
Centre | 1,553,368 |
Left | 185,429 |
There are 33.66 copies of right wing newspapers for every sale of a left-wing one. What is more the Mail, Express and Star are far more right wing than the Guardian is left wing.
If you have a problem with me including the Mirror in the centre section, go and read it, it is decidedly undecided with a very old demographic (you can tell by the small ads for climb-in baths and slippers).